Build, meassure and learn what customers want
Profile your customer segments and better understand their world
Brainstorm your Why, How and What, define your Story scope and design things that work!
Create great value propositions from a customers perspective.
Your products & services are not your prime objective. Your customers and creating value for customers is. Learning what customers really want is difficult. Looking beyond features and products even more so. There are tools available to help you design value for customers.
https://www.wedesignthinking.com/sessions/value-proposition-design-for-teams/
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