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Startup Strategy Toolkit

Everything you need to turn your idea into a startup!

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Business Model Canvas Redesigned

Your Business Model on one page

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Empathy Map

Profile your customer segments and better understand their world

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Golden Circle Pitch Canvas

Start with the why and create a better pitch!

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Job Story Board

Understand customer motivations, events and expectations.

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Lean Canvas

Create your actionable & entrepreneur-focused business plan.

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Lean Canvas Redesigned

Your business model, optimized for Lean Startup.

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Minimum Viable Product (MVP) Canvas

Create lean products and services that work.

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Persona Template

Better understand your customers.

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Plan your project visually.

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Service Blueprint Canvas

The service blueprint is a technique used for service innovation.

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Subsidy Project Canvas

Plot your projects and activities per theme and discover your subsidy opportunities!

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Value Proposition Design Template

Create great value propositions from a customers perspective.

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Card decks for workshops

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Business Model Deck

Create business models together, visually!


Everything you need to turn your idea into a startup!

Groups & attribution
We Design Thinking
We make creativity happen by creating design thinking toolkits


Help us improve the impact and usability of this tool! What do you think of this collection? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

- We Design Thinking

or to add feedback.

Niels Hoogendoorn
Visual strategist at Creatlr.com

I use these tools in most of my workshops, they work really well together!

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