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  • Business Model Deck 0
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This deck is based on business modelling principles and the method described by Alexander Osterwalder and Yves Pigneur in the book Business Model Generation. It's also a great compliment to the 'Business Model Canvas'.

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This deck is licensed under Creative Commons Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0). To view a copy or read more, visit

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Create business models together, visually! Systematically understand and design your strategies with clients and colleagues. The 60 cards visualize all options for every part of your business model and business development into an easy and fun experience.

  • Have all the options available
  • Explain and discuss everything visually
  • Involve colleagues and clients
  • Make better decisions together

There is no tutorial for this deck yet.

Works well with

template featured improved smart English

Business Model Canvas Redesigned

Your Business Model on one page

template improved

Business Model Canvas Reversed Easy

The Business Model Canvas Reversed Easy is similar to the original Business Model Canvas by Business Model Generation. Where the original canvas is designed from a business and resource point of view, this canvas puts Customer Segments first (left). Besides that, this canvas is made even easier. Your business model is narrowed down to 7 building blocks! It is aimed at the ambitious entrepreneur, the small business owner, the person launching a new startup and people who want to understand business models in general.

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Startup Strategy Toolkit

Everything you need to turn your idea into a startup!


Contact us if you want to help us to translate this into your language.

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deck featured popular English

Business Model Deck

Create business models together, visually!

deck new Nederlands

Business Model Kaartspel

Creëer uw bedrijfsmodel visueel, samen!



Help us improve the impact and usability of this tool! What do you think of this card deck? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

- We Design Thinking

or to add feedback.

peter buis
getting things figured out

I noticed a mistake in the deck!

Roman Bercot

I love this deck and would gladly pay for a nicely printed deck of cards to use.

Niels Hoogendoorn
Visual strategist at

Works really well when you need to explain the method and options. Besides in online workshops, I use it on a tablet alongside physical workshops, or on big screens.