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The 4 Actions Framework is a strategic tool used to reconstruct customer value elements.

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Testing for Exceptional Utility. The buyer utility canvas highlights the 6 key utility levers felt by customer across the 8 stages of the buyer experience cycle from the product/service you offer.

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Reach beyond existing demand. When a company wants to grow their share of the market they will try to expand their existing customer base.

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This canvas helps you to visualize whether you have a balanced set of products/services that provides cashflow today and assures profitable grow tomorrow.This canvas helps you to visualize whether...

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This canvas helps you identify commercially compelling Blue Oceans by reconstructing market boundaries. Six key areas where we look beyond current boundaries to find free market space

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You need to build your Blue Ocean Strategy in the right sequence to be successful.


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