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The 4 Actions Framework is a strategic tool used to reconstruct customer value elements.


Testing for Exceptional Utility. The buyer utility canvas highlights the 6 key utility levers felt by customer across the 8 stages of the buyer experience cycle from the product/service you offer.


Reach beyond existing demand. When a company wants to grow their share of the market they will try to expand their existing customer base.


This canvas helps you to visualize whether you have a balanced set of products/services that provides cashflow today and assures profitable grow tomorrow.This canvas helps you to visualize whether...


This canvas helps you identify commercially compelling Blue Oceans by reconstructing market boundaries. Six key areas where we look beyond current boundaries to find free market space


You need to build your Blue Ocean Strategy in the right sequence to be successful.

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