Willem Poterman

De Verbeterman


Sparringpartner for SME companies.


  • Customer Value Innovation (who are your customers and how will we make them happy?)
  • Business Model (which approach works best for you and your customers?)
  • Blue Ocean Strategy (creating your new market space, together!)
  • Marketing (how to find more customers that fit your business best?
  • Disruptive innovation


Simplicity is the ultimate sophistication

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