Mike Wittenstein

Founder and Managing Principal, StoryMiners

No matter how hard you try or how much you spend, your brand can't be any better than what your customers experience.


Mike Wittenstein is Storyminers’ founder and managing principal. By his own admission, he is a designer who can’t draw. He’s also a world-class expert on experience, service, and business design, who has helped over 400 organizations in 25+ countries make their experiences better—to the tune of $1.5B in value created. As eVisionary, he started IBM’s first experience and service design practice and helped establish the international Customer Experience Professionals Association. Mike is a sought-after public speaker and facilitator who shares his thought leadership at public conferences and corporate events globally.

Mike is ranked as a top customer experience influencer by Huffington Post, SAP, WittyParrot, and Vend. His clients include: Air Canada, Apple, AT&T, Best Buy, BlackRock, Clorox, Delta Air Lines, Holiday Inn, IBM, LeasePlan, McDonald’s, Party City, Publix, Safeway, SAP, Zaxby’s, and many other game-changing brands.

Mike earned his MBA from Thunderbird, BA from the University of Florida, and studied in Brazil and Russia. He speaks four languages, lives in the Atlanta area with his family, and tries to squeeze in woodworking projects on the weekends.

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