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Inspired by the Golden Circle method by Simon Sinek.

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Brainstorm your Why, How and What, define your Story scope and design things that work!

This template works great with the Value Proposition Design Template and Persona Template.

More information

The Golden Circle Design Template is developed by Wedesignthinking. Read more at - English - Nederlands


The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. Start with the why and create a better pitch!

The Golden Circle Pitch Canvas is divided into 2 segments. On the left, mindmap the why, how and what of your proposition. Translate this mindmap into mockups, ideas, landingpages or stories on the right.

  1. Why - Why do you do what you do? Describe your purpose, cause or belief.
  2. How - How do you plan on realizing what you believe in: your Why!
  3. What - What's the result exactly? What products and services do you deliver.
  4. Story scope - Does the why, how and what result in a clear, compelling story?
  5. Create - Use the space on the right to create mockups, brainstorm ideas, landingpages, stories, anything really.

Works well with this template

template featured English

Start with the why and create a better pitch!

template featured smart English

Create great value propositions from a customers perspective.

collection 4 templates featured

Create better pitches for every idea, customer segment or product.


Contact us if you want to help us to translate this into your language.

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template featured smart English

Brainstorm your Why, How and What, define your Story scope and design things that work!

template smart Portuguese (BR)

Faça um brainstorm do seu porquê, como e o quê, defina o escopo de História e crie designs que funcionam!


Help us improve the impact and usability of this tool! What do you think of this template? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

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