License information

Adapted from XPLANE

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License.
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The empathy map is a tool developed by visual thinking company XPLANE. It can be used to profile your customer segments and better understand their world, pains and gains. Works great with personas & value proposition design.

More information

The Empathy Map is developed by Wedesignthinking. Read more at - English - Nederlands

There is no tutorial for this template yet.

Works well with this template

template featured smart English

Your Business Model on one page

template featured smart English

Better understand your customers.

template featured smart English

Create great value propositions from a customers perspective.

deck featured

Visualize your customers, create better products.


Contact us if you want to help us to translate this into your language.

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template featured English

Profile your customer segments and better understand their world

template Portuguese (BR)

Segmente seus clientes em perfis e compreenda melhor seu mundo.


Help us improve the impact and usability of this tool! What do you think of this template? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

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