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Adapted from XPLANE

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License.
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The empathy map is a tool developed by visual thinking company XPLANE. It can be used to profile your customer segments and better understand their world, pains and gains. Works great with personas & value proposition design.

There is no tutorial for this template yet.

Works well with

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Business Model Canvas Redesigned

Your Business Model on one page

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Persona Template

Better understand your customers.

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Value Proposition Design Template

Create great value propositions from a customers perspective.

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Visualize your customers, create better products.


Contact us if you want to help us to translate this into your language.

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template featured English

Empathy Map

Profile your customer segments and better understand their world

template Portuguese (BR)

Mapa da Empatia

Segmente seus clientes em perfis e compreenda melhor seu mundo.


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