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Adapted from XPLANE

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License.
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The empathy map is a tool developed by visual thinking company XPLANE. It can be used to profile your customer segments and better understand their world, pains and gains. Works great with personas & value proposition design.

More information

The Empathy Map is developed by Wedesignthinking. Read more at - English - Nederlands

There is no tutorial for this template yet.

Works well with this template

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Your Business Model on one page

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Better understand your customers.

template featured smart English

Create great value propositions from a customers perspective.

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Visualize your customers, create better products.


Contact us if you want to help us to translate this into your language.

Contact us

template featured English

Profile your customer segments and better understand their world

template Portuguese (BR)

Segmente seus clientes em perfis e compreenda melhor seu mundo.


Help us improve the impact and usability of this tool! What do you think of this template? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

- Wedesignthinking

or to add feedback.

Every used a sticky note?

Hi visual thinker!

Every used a sticky note before? Creatlr enables you to do this on any device, anywhere with your teams and clients!

Just what I was looking for!