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Inspired by the Golden Circle method by Simon Sinek.

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Start with the why and create a better pitch!

Brainstorm your Why, How and What, define your Story scope and create pitches for every business or product. This template works great with the Multiple Pitch Template, Value Proposition Design Template and Persona Template

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The Golden Circle Pitch Template is developed by Wedesignthinking. Read more at - English - Nederlands


The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. Start with the why and create a better pitch!

The Golden Circle Pitch Canvas is divided into 2 segments. On the left, mindmap the why, how and what of your proposition. Translate this mindmap into your pitch.

  1. Why - Why do you do what you do? Describe your purpose, cause or belief.
  2. How - How do you plan on realizing what you believe in: your Why!
  3. What - What's the result exactly? What products and services do you deliver.
  4. Story scope - Does the why, how and what result in a clear, compelling story?
  5. Create your pitch - Translate this mindmap into your pitch. Try to be brief for elevator pitches, or create longer pitches or stories.

Works well with this template

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Brainstorm your Why, How and What, define your Story scope and design things that work!


Create a tailored pitch for every customer segment

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Better understand your customers.

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Create better pitches for every idea, customer segment or product.


Contact us if you want to help us to translate this into your language.

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template featured English

Start with the why and create a better pitch!

template smart Portuguese (BR)

Comece com o porque e crie um pitch melhor.


Help us improve the impact and usability of this tool! What do you think of this template? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

- Wedesignthinking

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Every used a sticky note?

Hi visual thinker!

Every used a sticky note before? Creatlr enables you to do this on any device, anywhere with your teams and clients!

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