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Inspired by the Golden Circle method by Simon Sinek.

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License.
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Start with the why and create a better pitch!

Brainstorm your Why, How and What, define your Story scope and create pitches for every business or product. This template works great with the Multiple Pitch Template, Value Proposition Design Template and Persona Template



Tutorial

The Golden Circle method is the result of research by Simon Sinek into the success of the worlds most influential leaders and companies. Start with the why and create a better pitch!

https://www.youtube.com/watch?v=sioZd3AxmnE

The Golden Circle Pitch Canvas is divided into 2 segments. On the left, mindmap the why, how and what of your proposition. Translate this mindmap into your pitch.

  1. Why - Why do you do what you do? Describe your purpose, cause or belief.
  2. How - How do you plan on realizing what you believe in: your Why!
  3. What - What's the result exactly? What products and services do you deliver.
  4. Story scope - Does the why, how and what result in a clear, compelling story?
  5. Create your pitch - Translate this mindmap into your pitch. Try to be brief for elevator pitches, or create longer pitches or stories.



Works well with

template featured smart English

Golden Circle Design Template

Brainstorm your Why, How and What, define your Story scope and design things that work!

template

Multiple Pitch Canvas

Create a tailored pitch for every customer segment

template featured smart English

Persona Template

Better understand your customers.

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Startup Strategy Toolkit

Everything you need to turn your idea into a startup!

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Create your Pitch

Create better pitches for every idea, customer segment or product.

Languages

Contact us if you want to help us to translate this into your language.

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template featured English

Golden Circle Pitch Canvas

Start with the why and create a better pitch!

template smart Portuguese (BR)

Pitch Canvas do CĂ­rculo Dourado

Comece com o porque e crie um pitch melhor.

Reviews

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