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Design events that work visually with clients and stakeholders. A great tool for planning, program design and turning objectives into effective events.

More information

The Event Design Template is developed by Wedesignthinking. Read more at - English - Nederlands


  1. Choose your time format - Plan events that cover multiple days, weeks or months, or fill in hours to plan a one-day event.
  2. Objectives - What are your goals & objectives. What do you wish to accomplish? Design the experiences, changes or eye-openers of your participants. Other methods like the golden circles, empathy mapping and value proposition design work well before, or during this step.
  3. Overall program - What's the overall program? Design the program like a journey that guides participants along experiences that lead to discovering different objectives. Who's responsible for each part of the program?
  4. Detailed program, content & details - Mindmap ideas, activities, videos, workshops, subjects and other ideas. Structure and (re)design your objectives and program with these puzzle pieces.

Loop. Use new ideas from step 4 to improve experiences and discover new objectives. The Event Design Template works as a roadmap and customer journey. Try to remove as much as you're adding. The biggest pitfall is attempting too much with a packed program.


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Design events that work visually with clients and stakeholders.


Help us improve the impact and usability of this tool! What do you think of this template? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

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