License information

This canvas is based on persona creation methods.

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License.
To view a copy of this license, visit
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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Understand your customers better by creating personas.

More information

The Persona Template - Redesigned is developed by Wedesignthinking. Read more at - English - Nederlands


Use this canvas to create visual personas and create better products and services.

  1. Bring your persona to life by adding a photo.
  2. Fill out a profile, give your persona a name, age, profession or add other information
  3. Drag the card at the top-right to determine the personality type. Make sure other personas (if any) are different from thisone.
  4. Think of interests and expertise, rate them by resizing the bars.

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Help us improve the impact and usability of this tool! What do you think of this template? Have you used it? Why? How? What worked well? What would you change? Join the discussion!

- Wedesignthinking

or to add feedback.

Thomas De Vries

i wonder how the icons thumbs up/down relate to "Interests & Skills"

Niels Hoogendoorn
Founder & Design Thinker at

Hi Thomas,

The icons together with the slider enables you to indicate if the persona / user does (thumbs up) or doesn't (thumbs down) have a specific interest or skillset (yet).

Example 1 - Michelle

Michelle doesn't like sport, but does like to play with puzzles will have:





Example 2 - Bob

Bob likes to play Soccer, travels a lot, but doesn't like that and builds wooden furniture in his spare time





Likes to travel


Woodwork skills


Hope this helps!

Every used a sticky note?

Hi visual thinker!

Every used a sticky note before? Creatlr enables you to do this on any device, anywhere with your teams and clients!

Just what I was looking for!