License information

This canvas is inspired by methods Business Model Generation and Strategyzer.

This template is licensed under the Creative Commons Attribution-Share Alike 4.0 Unported License.
To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/4.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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About

Business models are designed and operated in a specific environment. Developing a good understanding of this environment results in better, more future-proof and likely more successful business models.



Tutorial

While working with the Business Model Canvas, it is useful to elaborate more on the environment of your business. This Canvas helps you visualize the environment for your business. This is done by mapping the four main forces:

  1. Key Trends - What are the Key Trends that influence your business?
  2. Industry Forces - What are the Industry Forces that influence your business?
  3. Macroeconomic Forces - What are the Macroeconomic Forces that influence your business?
  4. Market Forces - What are the Market Forces that influence your business?



Works well with this template

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Plot the macroeconomic forces around your business model.

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Your Business Model on one page

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Plot your competitors and stakeholders.

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Plot the Market Forces that influence your business model environment.

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Make your business future-proof, plot trends together and create your future.

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Do you have your Business model all figured out? Look further, understand your business model environment and create future-proof strategies!

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Business models are designed and operated in a specific environment. Developing a good understanding of this environment results in better, more future-proof and likely more successful business mod...

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