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Lean Canvas is adapted from The Business Model Canvas.

Created by Ash Maurya | Online version available at

This template is licensed under Creative Commons Attribution-ShareAlike 3.0 Unported License. To view a copy or read more, visit

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Create your actionable & entrepreneur-focused business plan.


  1. Problem - List your top 1-3 problems.
    Existing Alternatives - List how these problems are solved today.
  2. Customer Segments - List your target customers and users.
    Early Adopters - List the characteristics of your ideal customers
  3. Unique Value Proposition - Single, clear, compelling message that states why you are different and worth paying attention. High-level Concept - List your X for Y analogy e.g. Youtube = Flickr for videos
  4. Solution - Outline a possible solution for each problem.
  5. Channels - List your path to customers (inbound or outbound)
  6. Revenue Streams - List your sources of revenue
  7. Cost Structure - List your fixed and variable costs.
  8. Key Metrics - List the key numbers that tell you how your business is doing.
  9. Unfair Advantage - Something that cannot easily be bought or copied.

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Create your actionable & entrepreneur-focused business plan.


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