Platform Stakeholder persona Canvas | Airbnb
  • Travelling

  • Private Traveller

  • Exploring

  • Save money

  • High costs of interesting accomodations

  • get in contact with locals

  • explore new sights

  • low transparency of the market

  • risky to pay in advance / low inurance

  • trending to explore the world and to get in contact with locals

  • Ratings & Feedback

  • low budget accomodations

  • millions of opportunities

  • superb user experience reduces effort for searching

  • messaging service to easy contat / stay in contact with locals

  • easy payment and extra insurance eliminates risks

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